OUR STORY
Evidence-informed coaching built for real people and real performance.
ATHLAB360 was built to make high-quality strength and conditioning more accessible. Too often, good athletes and everyday people are willing to work hard, but do not have clear, practical coaching to guide them.
I’m Grant — a strength and conditioning coach, rugby coach and competitive rugby player.
My working life has been built around coaching and physical performance: developing young athletes in school sport, coaching senior rugby, delivering strength and conditioning, running a large commercial gym and spending years learning what effective training looks like when it has to work with real people in the real world.
ATHLAB360 brings those experiences together. It combines online coaching, in-person strength and conditioning, rugby performance coaching and professionally structured training programmes under one principle: give the person in front of us the best chance of becoming stronger, fitter, more capable and better prepared for whatever performance means to them.
ATHLAB360 exists to help people move better, get stronger and perform for life — whether that means improving athletic performance, building strength and fitness, or following a programme that is realistic, effective and built around the person in front of it.
What ATHLAB360 offers
Online Coaching
Individualised programming, regular review, video feedback and ongoing coaching decisions built around the person.
In-Person Strength & Conditioning
One-to-one and small-group coaching for athletes and adults who want high-quality, hands-on physical preparation.
Rugby Performance & Kicking Coaching
On-pitch physical development, rugby-specific performance work and technical kicking coaching for individuals and small groups.
Performance Programmes
Structured, evidence-informed programmes for junior athletes, adult athletes and people training for strength, muscle, fitness and long-term capability.
Athlete Development
Long-term development of strength, speed, power, movement quality, robustness and physical confidence — particularly for developing athletes.
WHY ATHLAB360 EXISTS
Working in school sport and strength & conditioning made one thing increasingly difficult to ignore: access to high-quality physical development is not equal.
Some young athletes benefit from specialist coaching, excellent facilities, structured strength and conditioning and experienced support simply because of the school, academy or environment they happen to be in. Others may have exactly the same enthusiasm, work ethic and potential — but never receive those opportunities.
A young athlete’s development should not be determined by whether their family can afford private-school fees or expensive one-to-one coaching.
That gap is a major reason ATHLAB360 was created.
The aim is not to promise that every child will become an elite athlete. It is to give more young people access to the kind of intelligent, age-appropriate physical preparation that can help them become stronger, faster, more confident, more robust and better prepared for their sport.
And for parents, that means being able to provide their child with something more valuable than another collection of random drills or social-media workouts: a structured opportunity to develop properly.
Talent can appear anywhere. Opportunity should not be reserved for the few.
That principle extends beyond junior sport. ATHLAB360 exists to make better physical preparation more accessible — whether you are a developing athlete, an experienced competitor or simply an adult who wants to become stronger, fitter and more capable.
WHAT WE BELIEVE
Integrity before influence.
We would rather give someone the right answer than the most marketable one.
Evidence before opinion.
Training should be built on sound principles, not trends, gimmicks or whatever happens to be popular online.
People before profit.
The programme, recommendation or coaching decision should always start with one question:
Does this genuinely help the person in front of us?
PERFORMANCE MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE.
For one person it might mean becoming faster, stronger and more powerful for sport. For another, it might mean building muscle, improving fitness, moving without fear or simply feeling more capable in everyday life.
ATHLAB360 exists to help people make meaningful physical progress — with better information, better structure and better coaching.
MOVE BETTER. GET STRONGER. PERFORM FOR LIFE.